| 04 March 2010
Were you lying to me then or are you lying to me now?
That is the question I have had posed to me time and again when it comes to Diary vs. PPM methodology. It is a fair question given that the results from each format are markedly different.
I put the question to Jim McLeod, President of BBM, in my recent podcast interview.
| 12 August 2010
Overview of Toronto Radio Ratings for August 2010
| 11 June 2010
With diaries now in our rear view mirrors for 5 key markets, radio buyers, sellers and programmers now speak only one language for these majors…PPM. The rest or the country continues to rely on diaries which cover a different rating period. Moreover diary results are released at a different time from their PPM brethren. Today’s PPM radio release from BBM completes the thirteen week period covering March 1st to May 30th. This marks the third 13 week period in the new era of measurement for Toronto, Vancouver, Calgary and Edmonton. Let’s take a look at the numbers.
| 01 March 2005
Using BBM data to uncover radio format holes
By: David Bray
When it comes to broadcasting in Canada, most of us (broadcasters, advertisers and the music industry) play by the numbers in one way or another either through audience reach and hours tuned, ad expenditures and target demos, chart positions, playlist adds, etc. The key is understanding the interrelationship of all of these disparate factors. The following is a preliminary examination of these elements with an attempt to gain some understanding of how dramatically they impact on one another.
| 26 September 2002
How do you begin to re-cap the history of radio in Canada in one brief article? It occurs to me that I had better look both ways before wading into it. Look back to a sometimes lucrative, always entertaining past rich with anecdotes. Look forward to an uncertain future filled with the perils of cultural obsolescence and the promise of reinvigoration.
It all started in December of 1900 when Reginald Fessenden of Quebec first transmitted the human voice. That makes radio older than that fuzzy food item wrapped in tin foil in the bottom of my refrigerator. Let's take a look.
| 01 February 2006
When we speak of anniversaries, we generally refer either to happenings of historical significance or those of a more personally relevant nature. For many, the 50th anniversary of CHUM fulfils both criteria. For long time fans of radio and pop music, 1050 CHUM, launched by Allan Waters in December 1954, generates some serious sentimental currency in our memory banks.
