• David Bray

    Partner / Creative Director / Media Director

    Extensive experience with development of marketing strategies and the writing and production of broadcast, print and web creative. Expert in media analysis, planning, consumer research, buying & promotions

  • Main Audio Post Production

    State of the art studio ideal for radio production, music composing and recording, SFX-Sound Design, ADR, Layback, Foley, Stereo and Surround Mixing.

Numeris Overview: PPM Ratings - Winter 2023

Significant changes in radio ownership across Canada have prompted discussions concerning the medium's future. Bell Media has announced the sale of 45 of its radio stations, shockingly declaring “ it’s not a viable business anymore”. The buyers are Vista Radio, Whiteoaks, Durham Radio, My Broadcasting Corp., ZoomerMedia, Arsenal Media, and Maritime Broadcasting. Clearly, there are many believers remaining. Still, with stations struggling to maximize revenue, it seems the good old days are gone.

Conversely, radio remains consistently popular, with an average weekly reach of 84% for A12+. Perhaps reflective of the work-from-home trend, in-home represents 52% of tuning. Out-of-home represents 48% of tuning. We should note that, for Canadians,10% of radio consumption come from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the thirteen-week period covering November 23, 2023-February 25, 2024. Instead of driving to and from work, many are still working from home. In-home represents 54% of tuning while out-of-home represents 46%.

Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI delivering a 15.4 % share for A12+ (up from 12.8 %).  CHFI comes out on top for Females 25-54 with a 15.2% share, followed by BOOM at 12.7 %. and CHUM-FM with 12.4%. For males 25-54 BOOM leads with 10.4 % followed by CHFI with 9.0 %. Q107 is out in front for M18-34 with an 11.9% (up from 10.8%) followed by CHFI at 10.4%. CHFI-FM is waaaay out in front for F18-34 topping the list at 24.9%. 

Numeris Overview: DIARY Ratings - Fall 2023

As I previously reported, 56 diary markets were discontinued by Numeris, leaving us with our current 22, reporting central area only. radioCount, using a different methodology, has recently released its October/Fall book surveying 22 different markets. All 22 Numeris markets were measured under continuous measurement, using the Online Radio Diary. radioCount uses individual recruitment, while Numeris uses household recruitment. Today’s Numeris release covers the period of November 7, 2022, to November 5, 2023. It is worth mentioning that, in these markets, radio reached 82% of adults 12+ and 84% of adults 25-54. This fall. 38% of A25-54’s listening occurred in their vehicles, up 4% from Fall 2022. In-home tuning, now at 33%, has decreased by 4 percentage points from the previous fall. Canadians 12+ in the top markets spent an average of 13.4 hours per week listening to the radio.

Quebecers 12+ spend 15.8 hours per week listening to radio.

That said, let’s look at 5 sample markets from the latest Numeris release.

Numeris Overview: PPM Ratings - Fall 2023

Across the country, consolidation and station staff cuts continue to be an issue. Numeris has already experienced Diary market cuts as well as staff cuts. Radio seems to be taking a back seat in terms of priorities. In the PPM markets, there is significant discussion concerning sample sizes. As someone who has been around awhile, I can say that the good old days in radio are gone and stations are struggling to maximize revenue. Many radio sales reps have been asked to cover digital and sometimes TV. Still, radio remains consistently popular with an average weekly reach of 85% for A12+. Perhaps reflective of the work-from-home trend, in-home represents 52% of tuning. Out-of-home represents 48% of tuning. We should note that, for Canadians,10% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the 13-week period covering August 28-November 26, 2023. Instead of driving to and from work, many are still working from home. This, in turn, has an effect on the nature of drive times.

Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 13.2 % share for A12+ (up from 11.5%) followed by CHFI with 12.8%. boom 97.3 comes out on top with women 25-54, with a 12.1% share followed by CHFI at 11.4%. and CHUM-FM with 10.4%. For men 25-54, CityNews 680 leads with 9.0% followed by boom with 8.4% and Z103.5 at 8.3%. Q107 is out in front for M18-34 with 10.8% (down from 16.4%) followed by boom at 10.4%. CHFI tops the list for F18-34 at 21.5% share, followed by boom with 15.5%.

Numeris Overview: PPM Ratings - Summer 2023

Across the country, consolidation and staff cuts continue to be an issue. In the PPM markets, there is some discussion concerning sample sizes. Sadly, the good old days of radio are gone, and stations are struggling to maximize revenue. Still, radio remains popular, with an average weekly reach of 85% for A12+. Out-of-home represents 49% of tuning. We should note that, for Canadians,10% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the thirteen weeks covering May 29 to August 27, 2023. Instead of driving to and from work, many are still working from home. This, in turn, can affect the nature of drive times.

Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One, delivering an 11.5 % share for A12+ (down from 12.6%) followed by CHFI-FM with 11.0% and Q107 with 10.6%.  CHUM-FM comes out on top for Females 25-54 with a 12.6% share (up from 11.2%) followed by CHFI-FM at 11.2%. For males 25-54, CityNews 680 leads with 9.5%, while Q107 climbs to 9.4%. Q107 is well out in front for M18-34 with a 16.4% (down from 17.6%). CHFI-FM tops the list for F18-34 at 22.1% share followed by BOOM with 10.9%. 

NUMERIS Overview: PPM Ratings - Spring 2023

When it comes to radio measurement, there is a whirlwind of competitive activity. As mentioned previously, 56 diary markets were dropped by Numeris. 22 of those markets were picked up by radioCount. The rest either seek measurement alternatives or rely on retail without numbers. In the PPM markets, there is some discussion concerning sample sizes. In all markets there is ongoing discussion about recruitment methodologies. The old days are gone and revenues are, for the most part, down Still, radio remains popular with an average weekly reach of 86% for A12+. We should note that, for Canadians,10% of radio consumption come from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the thirteen-week period covering February 27 to May 28, 2023. Instead of driving to and from work, many are still working from home. This, in turn can have an effect on the nature of drive times.

Let’s look at the five PPM markets.

DAVID BRAY with Lorraine Reid, Bill King, Garth Hudson, Bob Babbitt and More Completes Trilogy with ‘Land of Extremes’

In his much-anticipated and latest album focusing on the inequities of life in North America housed in his most musically eclectic collection to date, Canadian artist, songwriter, and producer David Bray releases his new album, Land of Extremes.

The 18-track LP features the newly unveiled single, “Some Day (feat. Lorraine Reid),” and is the final installment in the Toronto-based musician’s ‘Crowded Isolation’ trilogy of three separate releases. Including Land of Extreme’s predecessors — 2016’s Night Rains and 2018’s Crowded Isolation — the project has been in the works for more than a decade and ranges musically from contemporary R&B to Soul, rock, and folk.

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Agency Overview

Bray and Partners is a full service advertising agency with extensive experience in the development of marketing strategies and the writing and production of radio, television, print and web creative. One of the only agencies in Canada to offer In house state-of-the-art audio and video studios.

The management team is widely respected as some of North America's leading radio experts. The team offers tactical expertise in media analysis, planning, buying, promotions, public relations and consumer research.

Bray & Partners also serve as broadcast consultants, having worked on a variety of successful license applications before the CRTC as well as developing programming and imaging for radio stations across Canada.

Our Mission

Employ leading edge technology and media knowledge, to deliver effective, efficient advertising creative combined with innovative media research and planning.

Our Clients Include:

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