Welcome to Hennessy and Bray
- A full service advertising agency that specializes in the electronic media and alternative media.
- Lean and muscular... clients are assured of hands on service by recognized senior specialists.
- We deliver... results oriented analysis. Extensive research backs up our plans.
- Award Winning Creative that delivers results.
- Extensive inside industry contracts are second to none.

PPM Fall ‘09 Vs. Diary Fall ‘09, 2009 BBM Overview

Is The Canadian Association of Broadcasters Doomed? By James Careless
Is The Canadian Association of Broadcasters Doomed?
BY JAMES CARELESSRADIO WORLD INTERNATIONAL
Like the NAB south of the border, the Canadian Association of Broadcasters (CAB) has long fought for the rights of private radio and TV station owners in Canada. In fact, the CAB was founded in 1925 during Canadian radio’s infancy, to ensure that broadcasters didn’t get gouged by the government applying copyright fees to radio’s transmission of music.
RadioWorks! Some of our creative.
Since its inception in 1995, RadioWorks Inc. has delivered some of the most consistently effective radio campaigns in Canada.
These cuts are a sampling of the creative. A combination that delivers proof positive that radio works.

BBM: Toronto PPM Sept. 28 x 4 weeks Vs. Aug. 31 x 4 weeks
Let’s take a look at the latest Toronto PPM figures (for Sept. 28 X 4 weeks) released today in comparison with the previous 4 week period.
A brief overview of share figures from the Toronto PPM Sept 2009 BBM release courtesy of David Bray...

BBM: Vancouver PPM Sept. 28 x 4 weeks Vs. Aug. 31 x 4 weeks
Let’s take a look at the latest Vancouver PPM figures (for Sept. 28 X 4 weeks) released today in comparison with the previous 4 week period.A brief overview of share figures from the Vancouver PPM Sept 2009 BBM release courtesy of David Bray...

BBM 2009:s3 Versus PPM Overview
With the release of today’s PPM numbers covering 4 weeks in September we have begun continuous measurement, with PPM ultimately replacing diary numbers as the trading currency for programmers and advertisers. Which method best represents the truth? Well, truth is relative. The fact is both systems offer estimates with a certain margin of error.

BBM 2009:s3 - Overview
We now stand at the crossroads in terms of radio audience measurement and will soon have to embrace a completely new mindset in relation to ratings. For this summer and fall only, BBM has been concurrently using both PPM and Diary Methodologies in the markets of Calgary, Edmonton, Vancouver and Toronto. In essence, weaning us off diaries in order to make room for the PPM era. We will have continuous measurement in these markets, with PPM replacing diary numbers as the trading currency for programmers and advertisers. Which method best represents the truth? Well, truth is relative. The fact is both systems offer estimates with a certain margin of error. BBM came to the conclusion that PPM offers the best long term stability.

BBM 2009:s2 - Analysis: Survey 2 2009 BBM Overview
We are inching closer to a new era of audience measurement and a completely new mindset in regards to ratings. This fall PPM will officially arrive in Calgary, Edmonton, Vancouver and Toronto, providing continuous measurement in those markets and replacing diary numbers as the trading currency for programmers and advertisers. For now, let's take a look what the latest diary figures tell us.

BBM 2009:s1 - Analysis: BBM's Vancouver radio diarists say CBC is #1
With the release of BBM's Survey 1, we inch closer to the most significant audience measurement development in decades. Come the fall, PPM will officially be unveiled in the markets of Calgary, Edmonton, Vancouver and Toronto. Thereafter we will have continuous measurement in those markets, with PPM replacing diary numbers as the trading currency for advertisers.