SHORE 104 Prepares To Make Waves in Vancouver

SHORE 104, Vancouver's newest radio station, has the offices open and studio construction is underway. It was a bold application from an independent group of radio and music experts that won the last available FM frequency in Vancouver granted in June by the Canadian Radio-television and Telecommunications Commission. In an industry dominated by corporate consolidation, insiders called this "a welcome win for the little guy". In all, there were 16 applications for the 104.1 frequency.

The new station, positioned as SHORE 104 will be Canada's first true Triple A format with strong 25-54 appeal and will serve Greater Vancouver and the Lower Mainland. In addition to an exciting group of on air personalities, the playlist will feature an intelligent blend of artists such as the Joni Mitchell, Feist, Dave Matthews Band, Blue Rodeo, Norah Jones, Eric Clapton, Bruce Springsteen, Kathleen Edwards, REM, Tegan and Sara, Bob Marley, Tom Petty, Arcade Fire, James Taylor, Diana Krall, Sarah McLachlan, Elvis Costello, Tracy Chapman, Ben Harper and many more. Look for the station to pay special attention to roots music as well as emerging artists from Vancouver and B.C.

Heading up the effort as President is Roy Hennessy, a legend in Vancouver radio, first on air with CKLG and later with the launch of the FOX-FM. This marks Mr. Hennessy's most important radio initiative to date.

Rounding out the accomplished radio dream team are renowned music impresario Sam Feldman, veteran Canadian programmer Bob Mackowycz (Macko) and Bob Mackowycz Jr., well-known radio consultant David Bray, sales expert Sherri Pierce (General Sales Mgr.), Vancouver native David Aisenstat (owner of The Keg Restaurants), and popular TV personality Michael Landsberg.

SHORE-FM has committed to $7-million in Canadian Content Development funding over the next 7 years which will allow for a series of innovative programs dedicated to assisting Canadian recording artists and performers.

SHORE 104 will soon be making waves in Vancouver. Look for a launch that listeners will be talking about for years to come. Those sounds you hear coming from that spectacular new facility….. may just be the future of radio in Canada.