BBM Overview: PPM Ratings - Mar. 2014

Written by David Bray on Thursday, 06 March 2014 15:18.

It may still be chilly outside, but things are starting to heat up with today’s release of the latest PPM radio ratings. This release from BBM completes the thirteen week period covering November 25th, 2013 to February 23rd, 2014. . Let’s take a look at some of the numbers for the five PPM markets.

BBM Overview: PPM Ratings - Dec. 2013

Written by David Bray on Thursday, 05 December 2013 14:10.

As the winter winds begin to blow we have just received a breath of fresh air with today’s release of the latest PPM radio ratings. Today’s release from BBM completes the thirteen week period covering August 26th to November 24th. Let’s take a look at some of the numbers for the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 16.0% share of hours tuned for A12+ (up from 14.2% last time out). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 26.5% share (up from 29.4%) followed by CHUM-FM delivering an 18.3% share (down from 21.5%). Q107 holds the #1 spot for males 25-54, posting a 9.2% share (flat with 9.2% in the last 13 week book). The Edge leads the way for M18-34 with a 16.0% share (down from 20.6%). For F18-34, CHFI-FM tops the list posting a 29.2% (up from 21.0%) share followed by CHUM-FM with a 16.6% (down from 20.2%) share of hours tuned.

BBM Overview: PPM Ratings - Sep. 2013

Written by David Bray on Thursday, 05 September 2013 08:15.

With summer in the rear view mirror, we can now look back at the radio landscape with today’s release of the latest PPM radio ratings. Today’s release from BBM completes the thirteen week period covering May 27 to August 25th. Let’s take a look at some of the numbers for the five PPM markets.

BBM Overview: PPM Ratings - Jun. 2013

Written by David Bray on Thursday, 06 June 2013 13:38.

With summer peeking around the corner, things on the radio landscape are sizzling with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering February 25th to May 26th. This marks the fifteenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary.  Let’s take a look at some of the numbers for those markets plus Montreal (the first PPM market).

BBM Overview: PPM Ratings - Mar. 2013

Written by David Bray on Saturday, 09 March 2013 14:46.

 In the midst of a hurricane of change in terms of media ownership, things on the radio landscape are heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 26th to February 24th. This marks the fourteenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary.  Let’s take a look at some of the numbers for those markets plus Montreal (the first PPM market).

The race for ratings: Fall 2004 BBM overview

Written by David Bray on Wednesday, 15 December 2004 18:32.

As the winter winds begin to howl, things are heating up in anticipation of the CRTC decision coming out of the hearings held in early November. Nothing less than the future of radio in Canada is at stake. For now, the race for ratings is as hot as ever as demonstrated by the Fall BBM released today.

Toronto: CHUM-FM claimed a market leading 9.4 per cent share of hours tuned for A12+. EZRock proved that the summer book was a minor blip as they posted a formidable 8.1 per cent share. Q107 turned in an impressive 7.3 per cent share of A12+ and a 15.4 per cent share of M25-54. 680News continued their strong showing with a 5.5 per cent share of A12+.

Who is Hot This Winter

Written by David Bray on Thursday, 01 February 2001 17:52.

As Canada lies buried beneath the depths of winter, I'm sitting here embroiled in a discussion about who is hot. Or more specifically, which formats are hot and which are not. So its time to work up a little perspiration and churn out some analysis.

Below is a recap of 8 large markets, detailing the percentage share of hours tuned (A12+, M-Sun. 5a-1a) for each format in the Fall 2000 BBM. There is some subjectivity in determining whether a station should be categorized, for example, as Hot Adult Contemporary or Contemporary Hit Radio station.

BBM Overview: PPM Ratings - Dec. 2012

Written by David Bray on Thursday, 06 December 2012 14:09.

Even as the winter chill settles in, things on the radio landscape are heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering August 27th to November 25th. This marks the thirteenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.5% share of hours tuned for A12+ (up from 12.2% last time out). CHUM-FM holds their #1 spot with the ladies 25-54 delivering a 19.0% share (up from 17.9%) followed by CHFI-FM posting a 17.0% share (up from 14.0%). Q107 holds their #1 spot for males 25-54, posting an 11.9% share (up from 10.7% in the last 13 week book). The Edge holds their edge over the competition with M18-34 turning in a 15.5% share (down from 15.9%). For F18-34, CHFI-FM tops the list with a 21.4% (up from 17.5%) share of hours tuned followed by CHUM-FM posting a 20.4% (up from 19.6%) share.

BBM Overview: PPM Ratings - Sep. 2012

Written by David Bray on Sunday, 09 September 2012 22:24.

With summer in the rear view mirror, it’s time to take a look back at the last 13 weeks with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering May 28th to August 26th. This marks the twelfth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary.  Let’s take a look at some of the numbers.

BBM Overview: PPM Ratings - Aug. 2012

Written by David Bray on Thursday, 02 August 2012 13:36.

A brief overview of share figures from the latest PPM 2012 BBM release courtesy of David Bray...This is an overview of the 4 week ratings released today compared to the last 4 week book.

BBM Overview: PPM Ratings - Mar. 2012

Written by David Bray on Friday, 09 March 2012 10:22.

With spring peeking around the corner, the radio landscape is heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 28th to February 26th. This marks the tenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary.  Let’s take a look at some of the numbers.

BBM Overview: PPM Ratings - Dec. 2011

Written by David Bray on Thursday, 08 December 2011 14:24.

As the winter winds start to blow, the radio landscape is heating up with the latest PPM radio ratings. Today's radio release from BBM completes the thirteen week period covering August 29th to November 27th. This marks the ninth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let's take a look at some of the numbers.

BBM Overview: PPM Ratings - Sep. 2011

Written by David Bray on Thursday, 08 September 2011 14:14.

As wistfully we watch summertime scenes in our rear view mirrors, today we get a chance to reflect on radio over the summer with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering May 30th to August 28th. This marks the eighth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.

BBM Overview: PPM Ratings - Jun. 2011

Written by David Bray on Thursday, 09 June 2011 16:59.

Summer’s (almost) here and the time is right for… the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering February 28th to May 29th. This marks the seventh 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.

BBM Overview: PPM Ratings - Mar. 2011

Written by David Bray on Sunday, 20 March 2011 16:34.

The snow is melting and things are heating up… with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 29th to February 27th. This marks the sixth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary.  Let’s take a look at some of the numbers.

Playing by the numbers

Written by David Bray on Tuesday, 01 March 2005 00:00.

When it comes to broadcasting in Canada, most of us (broadcasters, advertisers and the music industry) play by the numbers in one way or another either through audience reach and hours tuned, ad expenditures and target demos, chart positions, playlist adds, etc. The key is understanding the interrelationship of all of these disparate factors. The following is a preliminary examination of these elements with an attempt to gain some understanding of how dramatically they impact on one another.

PPM Fall ‘09 Vs. Diary Fall ‘09, 2009 BBM Overview

Written by David Bray on Thursday, 10 December 2009 00:00.

They are calling it the currency release. Meaning that the release of today’s radio PPM numbers covering 13 weeks from September- November will be the ones most buyers and sellers will use for trading purposes. We are now officially in the era of continuous measurement, with PPM ultimately replacing diary numbers as the trading currency for programmers and advertisers in 5 major markets.

BBM 2010 March PPM

Written by David Bray on Thursday, 11 March 2010 14:15.

It’s official.  Radio buyers, sellers and programmers in 5 key markets now speak only one language…PPM. As of Fall ’09, they were still bilingual, having “Diary” to fall back on. But the safety net has been pulled. Today’s PPM radio release from BBM completes the thirteen week period covering Nov. 30, 2009 to Feb. 28, 2010. This marks the second 13 week period in the new era of measurement for Toronto, Vancouver, Calgary and Edmonton. Diary measurement is now a thing of the past in these markets. Let’s take a look at the numbers.

BBM: Vancouver PPM Sept. 28 x 4 weeks Vs. Aug. 31 x 4 weeks

Written by David Bray on Thursday, 05 November 2009 21:15.

Let’s take a look at the latest Vancouver PPM figures (for Sept. 28 X 4 weeks) released today in comparison with the previous 4 week period.

A brief overview of share figures from the Vancouver PPM Sept 2009 BBM release courtesy of David Bray...



BBM 2009:s3 Versus PPM Overview

Written by David Bray on Thursday, 08 October 2009 01:00.

With the release of today’s PPM numbers covering 4 weeks in September we have begun continuous measurement, with PPM ultimately replacing diary numbers as the trading currency for programmers and advertisers. Which method best represents the truth? Well, truth is relative. The fact is both systems offer estimates with a certain margin of error.

BBM 2009:s3 - Overview

Written by David Bray on Thursday, 01 October 2009 01:00.

We now stand at the crossroads in terms of radio audience measurement and will soon have to embrace a completely new mindset in relation to ratings. For this summer and fall only, BBM has been concurrently using both PPM and Diary Methodologies in the markets of Calgary, Edmonton, Vancouver and Toronto. In essence, weaning us off diaries in order to make room for the PPM era. We will have continuous measurement in these markets, with PPM replacing diary numbers as the trading currency for programmers and advertisers. Which method best represents the truth? Well, truth is relative. The fact is both systems offer estimates with a certain margin of error. BBM came to the conclusion that PPM offers the best long term stability.

BBM 2009:s2 - Analysis: Survey 2 2009 BBM Overview

Written by David Bray on Friday, 29 May 2009 01:00.

We are inching closer to a new era of audience measurement and a completely new mindset in regards to ratings. This fall PPM will officially arrive in Calgary, Edmonton, Vancouver and Toronto, providing continuous measurement in those markets and replacing diary numbers as the trading currency for programmers and advertisers. For now, let's take a look what the latest diary figures tell us.

BBM 2009:s1 - Analysis: BBM's Vancouver radio diarists say CBC is #1

Written by David Bray on Friday, 03 April 2009 01:00.

With the release of BBM's Survey 1, we inch closer to the most significant audience measurement development in decades. Come the fall, PPM will officially be unveiled in the markets of Calgary, Edmonton, Vancouver and Toronto. Thereafter we will have continuous measurement in those markets, with PPM replacing diary numbers as the trading currency for advertisers.

BBM 2004:s3 CHUM tops in 12+ in BBM report

Written by David Bray on Thursday, 16 December 2004 00:00.

As the winter winds begin to howl, things are heating up in anticipation of the CRTC decision coming out of the hearings held in early November. Nothing less than the future of radio in Canada is at stake. For now, the race for ratings is as hot as ever as demonstrated by the Fall BBM released yesterday.