Feb 03 2011 - Vancouver PPM Comparison

Written by David Bray on Thursday, 03 February 2011 20:45.

Vancouver

PPM Comparison

 

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Jan ‘11

A12+

PPM

Dec ‘10

A12+

PPM

Nov ‘10

A12+

PPM

Oct ‘10

A12+

PPM

Sept ‘10

A12+

PPM

Aug ‘10

CBC Radio One

10.8

8.7

9.4

9.2

8.7

8.9

CBC Radio Two

3.6

3.1

3.1

3.0

3.1

3.1

The Beat 94.5

7.9

8.3

8.4

9.0

9.5

7.8

Rock 101

4.0

3.9

3.9

3.7

3.8

4.4

99.3 The Fox

2.8

3.3

3.4

3.7

3.9

4.3

TEAM 1410

.8

.5

.7

.7

.8

.6

SHORE 104

1.3

1.2

1.6

1.5

1.8

1.7

AM 730 Traffic

.8

1.2

1.2

.9

.9

.6

103.5 QM FM

9.5

12.4

7.6

9.6

8.1

8.2

AM650

4.2

4,5

4.5

4.4

3.9

6.2

JR FM

4.5

4.8

5.0

4.8

5.7

5.7

104.9 FUN FM

3.2

4.6

3.5

3.3

3.6

5.4

96.9 Jack FM

6.9

6.9

7.4

7.7

8.2

8.5

CKNW

12.8

11.5

13.3

12.1

11.5

11.6

100.5 The Peak

2.3

2.9

2.8

2.7

3.3

2.8

The Team 1040

3.9

3.3

3.7

3.6

2.3

1.9

News 1130

6.2

5.8

6.1

6.6

6.4

5.9

Virgin Radio 95.3

5.1

5.2

5.7

5.4

6.1

5.2

Praise 106.5

.5

.7

.7

.7

.8

.9

Feb 03 2011 - Toronto PPM Comparison

Written by David Bray on Thursday, 03 February 2011 20:44.

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Dec. 27-

Jan. 23

A12+

PPM

Nov 29-

Dec 26

W25-54

PPM

Dec. 27-

Jan. 23

W25-54

PPM

Nov 29-

Dec 26

M25-54

PPM

Dec. 27-

Jan. 23

M25-54

PPM

Nov 29-

Dec 26

CBC Radio Two

1.5

1.3

1.9

1.7

1.4

1.1

CBC Radio One

9.6

9.1

9.1

8.2

6.0

6.4

AM 640 Toronto

1.8

1.9

1.1

.9

2.5

2.4

Classical 96.3 FM

5.5

4.9

2.0

1.5

2.0

1.1

102.1 The Edge

5.4

5.5

5.6

5.9

9.4

9.4

News Talk 1010 CFRB

5.4

5.1

1.2

1.1

3.2

3.1

680 News

7.7

7.1

7.2

6.8

8.1

7.9

Flow 93.5

1.6

2.0

2.3

2.4

1.8

1.7

AM 740

2.6

2.2

.4

.2

,2

.2

98.1 CHFI-FM

13.1

19.5

15.3

22.8

9.6

17.5

CP24 Radio 1050

.1

0

0

0

.1

.1

104.5 CHUM-FM

9.4

7.8

17.6

14.5

9.1

7.3

Z103.5

2.3

2.3

3.4

3.4

2.6

2.7

Q107

6.1

5.7

4.2

4.3

12.8

12.0

Vinyl 95.3

1.8

1.4

1.5

1.2

2.3

1.8

The FAN 590

2.5

2.3

.8

.9

5.1

5.0

Boom-FM

7.2

7.6

10.0

10.3

9.3

8.2

Jazz FM 91

3.4

2.5

.6

.3

1.6

1.0

88.5 The Jewel

1.6

1.6

.9

1.1

.4

.4

Virgin Radio 99.9

6.8

6.2

9.9

8.5

7.8

7.1

KISS 92.5

3.6

2.8

4.2

3.3

3.9

3.0

Wave 94.7

.5

.6

.2

.3

.1

.2

BBM PPM Radio Ratings Toronto Aug 2010

Written by David Bray on Thursday, 12 August 2010 20:07.

Overview of Toronto Radio Ratings for August 2010

Playing by the numbers

Written by David Bray on Tuesday, 01 March 2005 00:00.

When it comes to broadcasting in Canada, most of us (broadcasters, advertisers and the music industry) play by the numbers in one way or another either through audience reach and hours tuned, ad expenditures and target demos, chart positions, playlist adds, etc. The key is understanding the interrelationship of all of these disparate factors. The following is a preliminary examination of these elements with an attempt to gain some understanding of how dramatically they impact on one another.

PPM Ratings March 1, 2010 - May 30, 2010

Written by David Bray on Friday, 11 June 2010 16:19.

With diaries now in our rear view mirrors for 5 key markets, radio buyers, sellers and programmers now speak only one language for these majors…PPM. The rest or the country continues to rely on diaries which cover a different rating period. Moreover diary results are released at a different time from their PPM brethren. Today’s PPM radio release from BBM completes the thirteen week period covering March 1st to May 30th. This marks the third 13 week period in the new era of measurement for Toronto, Vancouver, Calgary and Edmonton. Let’s take a look at the numbers.

PPM Fall ‘09 Vs. Diary Fall ‘09, 2009 BBM Overview

Written by David Bray on Thursday, 10 December 2009 00:00.

They are calling it the currency release. Meaning that the release of today’s radio PPM numbers covering 13 weeks from September- November will be the ones most buyers and sellers will use for trading purposes. We are now officially in the era of continuous measurement, with PPM ultimately replacing diary numbers as the trading currency for programmers and advertisers in 5 major markets.

BBM 2010 March PPM

Written by David Bray on Thursday, 11 March 2010 14:15.

It’s official.  Radio buyers, sellers and programmers in 5 key markets now speak only one language…PPM. As of Fall ’09, they were still bilingual, having “Diary” to fall back on. But the safety net has been pulled. Today’s PPM radio release from BBM completes the thirteen week period covering Nov. 30, 2009 to Feb. 28, 2010. This marks the second 13 week period in the new era of measurement for Toronto, Vancouver, Calgary and Edmonton. Diary measurement is now a thing of the past in these markets. Let’s take a look at the numbers.

BBM: Vancouver PPM Sept. 28 x 4 weeks Vs. Aug. 31 x 4 weeks

Written by David Bray on Thursday, 05 November 2009 21:15.

Let’s take a look at the latest Vancouver PPM figures (for Sept. 28 X 4 weeks) released today in comparison with the previous 4 week period.

A brief overview of share figures from the Vancouver PPM Sept 2009 BBM release courtesy of David Bray...



BBM: Toronto PPM Sept. 28 x 4 weeks Vs. Aug. 31 x 4 weeks

Written by David Bray on Thursday, 05 November 2009 21:14.

Let’s take a look at the latest Toronto PPM figures (for Sept. 28 X 4 weeks) released today in comparison with the previous 4 week period.

A brief overview of share figures from the Toronto PPM Sept 2009 BBM release courtesy of David Bray...


BBM 2009:s3 Versus PPM Overview

Written by David Bray on Thursday, 08 October 2009 01:00.

With the release of today’s PPM numbers covering 4 weeks in September we have begun continuous measurement, with PPM ultimately replacing diary numbers as the trading currency for programmers and advertisers. Which method best represents the truth? Well, truth is relative. The fact is both systems offer estimates with a certain margin of error.

BBM 2009:s3 - Overview

Written by David Bray on Thursday, 01 October 2009 01:00.

We now stand at the crossroads in terms of radio audience measurement and will soon have to embrace a completely new mindset in relation to ratings. For this summer and fall only, BBM has been concurrently using both PPM and Diary Methodologies in the markets of Calgary, Edmonton, Vancouver and Toronto. In essence, weaning us off diaries in order to make room for the PPM era. We will have continuous measurement in these markets, with PPM replacing diary numbers as the trading currency for programmers and advertisers. Which method best represents the truth? Well, truth is relative. The fact is both systems offer estimates with a certain margin of error. BBM came to the conclusion that PPM offers the best long term stability.

BBM 2009:s2 - Analysis: Survey 2 2009 BBM Overview

Written by David Bray on Friday, 29 May 2009 01:00.

We are inching closer to a new era of audience measurement and a completely new mindset in regards to ratings. This fall PPM will officially arrive in Calgary, Edmonton, Vancouver and Toronto, providing continuous measurement in those markets and replacing diary numbers as the trading currency for programmers and advertisers. For now, let's take a look what the latest diary figures tell us.

BBM 2009:s1 - Analysis: BBM's Vancouver radio diarists say CBC is #1

Written by David Bray on Friday, 03 April 2009 01:00.

With the release of BBM's Survey 1, we inch closer to the most significant audience measurement development in decades. Come the fall, PPM will officially be unveiled in the markets of Calgary, Edmonton, Vancouver and Toronto. Thereafter we will have continuous measurement in those markets, with PPM replacing diary numbers as the trading currency for advertisers.

BBM 2004:s3 CHUM tops in 12+ in BBM report

Written by David Bray on Thursday, 16 December 2004 00:00.

As the winter winds begin to howl, things are heating up in anticipation of the CRTC decision coming out of the hearings held in early November. Nothing less than the future of radio in Canada is at stake. For now, the race for ratings is as hot as ever as demonstrated by the Fall BBM released yesterday.

BBM 2006:s3 - Radio's race still mostly neck and neck

Written by David Bray on Wednesday, 04 October 2006 01:00.

(Published in "Media in Canada")

Toronto
: A very tight race for bragging rights at the top of the ratings heap, with CHUM-FM posting an 8.7% share and CHFI-FM delivering an 8.6% share of hours tuned for Adults 12+. CHUM-FM program director Rob Farina was "thrilled with the station's continued dominance in Toronto."

BBM 2008:s1 - Overview

Written by David Bray on Tuesday, 08 April 2008 01:00.

After an extraordinarily long, cold winter (with an exception for our friends in Vancouver), here is some new fuel for the fire……. the new BBM radio numbers, hot off the presses….

BBM 2006:s2 - Race for radio ratings still heated

Written by David Bray on Tuesday, 18 July 2006 01:00.


Toronto: CHUM-FM reclaimed the #1 position with an 8.8% share Adults 12+, up from a 7.9% share. CHUM-FM also now leads with females 25-54 delivering a 16.1% share. In a tight race CHFI-FM is in the #2 position with 8.6% share of hours tuned for A12+. CHFI is also #2 with F25-54 at 11.2% (down from 15.7% share last book). Q107 had a strong showing and is now #3 overall with a 7.0% share A12+ and they further cement the #1 spot with males 25-54, increasing to a 14.7% share. The Edge remained #1 with M18-34 posting a 16.7% share.

Vancouver: CKNW held onto their lead, remaining #1 with a 10.3% share of hours tuned A12+ (down from 14.7% last time out). 103.5 QM-FM retained the #1 F25-54 position with a 14.3% share (a slight decrease from 14.8%). #1 for M25-54 now goes to Rock101 at 15.1%, an increase from 12.2%. 96.9 JACK-FM follows with a 12.2% share M25-54. The FOX stays on top of M18-34, delivering an impressive 19.6% share of hours tuned. The Beat posts strong gains M18-34 with a 16.1% for that demo (up from 8.1%).

Winnipeg: CJOB retained its lead with a 15.8% share of hours tuned for A12+. Hot 103 gained the #2 spot with a 10.6% share. 92CITI-FM strengthened its #1 spot with M25-54, posting an 18.0% share (up from 15.8%). The F25-54 race is led by Q94 with a 13.0 % share (up from 12.5%) followed by Hot 103 with a 12.1% share and then QX 104.1 FM with 11.1% share hours tuned.

Montreal: 105,7 Rythme FM leads the way with a 11.0% (down from 12.1%) share of hours tuned A12+, in addition to remaining #1 with F25-54 delivering an imposing 19.0% share (up from 18.0%). Energie 94.3 takes top spot with M25-54, posting a 13.7% share of hours tuned (down from 14.1%).

Calgary: Country 105 remained on top of A12+ with a 13.2% share of hours tuned (up from 12.5%). 96.9 JACK-FM maintained #2 (A12+) and won the #1 spot for F25-54 with a 19.1% share. CJAY92 led the way once again for M25-54 with a 15.9% share.

Edmonton: CHED leads the way with a 13.2% share of A12+ (increase from 11.7% last time out). 92.5 Joe FM is now leading F25-54 with a 16.6% share (up from 13.7%), CISN is #2 with a 14.1% share (down from 17.5%). The Bear is #1 with M25-54 delivering a 13.3% share, and 97.3 K-Rock is #2 M25-54 with a 12.3% share.

Ottawa-Gatineau: CBC Radio One takes over the #1 position with a 10.4% share of hours tuned for A12+ (up from 9.0%). CHEZ106 leads the way with M25-54, delivering 12.6% share of hours tuned (up from 11.9%). For F25-54, Majic 100 is on top with a 15.4% share (up from 14.7%), HOT 89.9 takes over the #2 spot F25-54 increasing to a 11.0% share (up from 7.4).


(Published in "Media in Canada")

BBM 2006:s1 - Erin Davis and Mike Cooper boost CHFI in Toronto

Written by David Bray on Tuesday, 11 April 2006 01:00.

Toronto: The big news in Toronto is that Erin Davis and Mike Cooper have helped lift CHFI-FM back to the number one position with a 9.0% share of hours tuned for A12+. Even more significantly, the station's Female 25-54 share over the last 3 books has climbed from an 8.5% to 11.5% last time out to the current 15.7%, moving them to the #1 position for that demo.

BBM 2005:s4 - Overview

Written by David Bray on Tuesday, 06 December 2005 00:00.

As winter winds swirl around us, the race for ratings is as hot as ever as demonstrated by the new BBM released today.

BBM 2005:s3 - Hot summer saw hot radio ratings race

Written by David Bray on Friday, 23 September 2005 01:00.

Perhaps it is just the remnants of a long hot summer, but the race for ratings is as hot as ever as demonstrated by the new BBM released yesterday.

BBM 2005:s2 - Overview

Written by David Bray on Thursday, 11 August 2005 01:00.

A brand new BBM survey (bringing the yearly total to 4) made its debut today. This time around it covers Toronto, Montreal and Vancouver. Next year that list will include 9 markets in all. Anticipation (with apologies to Carly Simon) was intense.

BBM 2004:s3 - BBM unveils Ottawa's fall radio results

Written by David Bray on Tuesday, 04 January 2005 00:00.

Ottawa was not included in the December release of BBM's Fall ratings. BBM had discovered an error in its enumeration process that resulted in an imbalance of English and French respondents in this market. After analyzing the returns from the Fall survey, BBM staff determined that the Ottawa-Gatineau data was not within publication standards. Supplementary diaries were sent out for the weeks of Nov. 22 and Nov. 29 to remedy the error. These are the results of the final combined survey.

BBM 2008:s4 - CBC dials it up

Written by David Bray on Friday, 28 November 2008 00:00.

BBM just dropped the big one, the all-important Survey 4. It's especially relevant as we prepare to enter the winter wasteland, made worse by an economic recession. This also marks the final regular diary for Montreal (released to be analysed along with the recently unveiled PPM results).

Here's the latest numbers for the September 1st to October 26th survey.

BBM 2008:s2 - Market leaders stronger than ever

Written by David Bray on Tuesday, 15 July 2008 01:00.

Media analysts such as myself are distinguished by their distinctive squint, garnered from years of peering at tiny numbers. To save you the trouble (and a trip to the optometrist), I have summarized the results of the radio BBM released yesterday. You owe me one.