BBM 2005:s4 - Overview

Written by David Bray on 06 December 2005.

As winter winds swirl around us, the race for ratings is as hot as ever as demonstrated by the new BBM released today.

Toronto: The news in Toronto is that Erin Davis is back and CHFI-FM is back in a big way. CHFI-FM jumped from 6.4% share to a 9.0% share of hours tuned for A12+, leaving them nipping at the heels of CHUM-FM (which delivered a 9.1% share up from 7.8%) for the #1 position in the market. We spoke with Davis who proclaimed “we’re on Cloud Nine. This is an incredible end to Chapter 1.” Chapter 2 tune began on Oct. 26 when Mike Cooper joined her in the morning slot. Chances are that this is the beginning of more good news to come for CHFI-FM fans. EZRock slipped back just a bit, posting a still substantial 7.9% share of A12+ and a 12.5% share for F25-54. CHUM-FM held onto the #1 position for F25-54 with a 16.8% share (up from 15.9%). Q107 retained the #1 spot for males 25-54, posting a 13.5% share, up from 10.8% share last time out. The Edge remained #1 with M18-34, delivering a 14.9% share (up from 14.4%).

Vancouver: CKNW extended their lead, remaining #1 with a 14.8% share of A12+ (up from 12.1%). 103.5QM-FM retained the #1 F25-54 spot with a 14.5% share (down from 15.5%). #1 for M25-54 goes to 96.9 JACK-FM with a 12.8% share followed closely by Rock101 at 12.2%. The FOX stays on top with M18-34, delivering a 17.9% share of hours tuned for that demo.

Winnipeg: CJOB is cruising, bumping up its lead with a 20.4% share (up from 17.2% share) of hours tuned for A12+. 92CITI-FM reclaims its #1 spots with M25-54, posting with a 15.6% share (up from 13.7%) of hrs. tuned. The F25-54 race goes to Q94-FM with a 13.1% share (up from 8.2%).

Montreal: 105,7 Rythme FM fell back a bit, but still lead the way with 10.1% (down from 12.1%) share of hrs. tuned (A12+) in addition remaining #1 with F25-54, delivering an imposing 16.3% share (down from 19.7%). Energie 94.3 takes top spot with M25-54, posting a 16.6% share of hours tuned.

Calgary: Country 105 climbed back on top for A12+ with a 13.7% (up from 13.3%) share of hours tuned. A very tight race for F25-54 lead by Country 105 with an 18.7% share, followed closely by Lite 96 (18.1% up from 12.7) and 96.9JACK-FM (17.7%) M25-54 is also a close race with CJAY92 at 14.9% (down from 16.4%) followed by JACK-FM 14.7% down from 16.6%).

In Edmonton, CHED leads the way, bouncing back to a 12.0% share of A12+, up from 10.4% last time out. EZRock tops the list for F25-54 with a 17.7% share (up from 17.3%) and 97.3K-Rock is #1 with M25-54, delivering a 17.6% share (down from18.8%).

Ottawa-Hull: CHEZ106 jumps up to the #1 position with a 10.3% share of hours tuned for A12+. CHEZ106 also leads the way with M25-54, delivering 15.1% share of hrs. tuned. For F25-54, Rock Détente 94,9 Gatineau is on top with a15.1% share (up from 13.4%).