BBM 2006:s2 - Race for radio ratings still heated

Written by David Bray on 18 July 2006.

Toronto: CHUM-FM reclaimed the #1 position with an 8.8% share Adults 12+, up from a 7.9% share. CHUM-FM also now leads with females 25-54 delivering a 16.1% share. In a tight race CHFI-FM is in the #2 position with 8.6% share of hours tuned for A12+. CHFI is also #2 with F25-54 at 11.2% (down from 15.7% share last book). Q107 had a strong showing and is now #3 overall with a 7.0% share A12+ and they further cement the #1 spot with males 25-54, increasing to a 14.7% share. The Edge remained #1 with M18-34 posting a 16.7% share.

Vancouver: CKNW held onto their lead, remaining #1 with a 10.3% share of hours tuned A12+ (down from 14.7% last time out). 103.5 QM-FM retained the #1 F25-54 position with a 14.3% share (a slight decrease from 14.8%). #1 for M25-54 now goes to Rock101 at 15.1%, an increase from 12.2%. 96.9 JACK-FM follows with a 12.2% share M25-54. The FOX stays on top of M18-34, delivering an impressive 19.6% share of hours tuned. The Beat posts strong gains M18-34 with a 16.1% for that demo (up from 8.1%).

Winnipeg: CJOB retained its lead with a 15.8% share of hours tuned for A12+. Hot 103 gained the #2 spot with a 10.6% share. 92CITI-FM strengthened its #1 spot with M25-54, posting an 18.0% share (up from 15.8%). The F25-54 race is led by Q94 with a 13.0 % share (up from 12.5%) followed by Hot 103 with a 12.1% share and then QX 104.1 FM with 11.1% share hours tuned.

Montreal: 105,7 Rythme FM leads the way with a 11.0% (down from 12.1%) share of hours tuned A12+, in addition to remaining #1 with F25-54 delivering an imposing 19.0% share (up from 18.0%). Energie 94.3 takes top spot with M25-54, posting a 13.7% share of hours tuned (down from 14.1%).

Calgary: Country 105 remained on top of A12+ with a 13.2% share of hours tuned (up from 12.5%). 96.9 JACK-FM maintained #2 (A12+) and won the #1 spot for F25-54 with a 19.1% share. CJAY92 led the way once again for M25-54 with a 15.9% share.

Edmonton: CHED leads the way with a 13.2% share of A12+ (increase from 11.7% last time out). 92.5 Joe FM is now leading F25-54 with a 16.6% share (up from 13.7%), CISN is #2 with a 14.1% share (down from 17.5%). The Bear is #1 with M25-54 delivering a 13.3% share, and 97.3 K-Rock is #2 M25-54 with a 12.3% share.

Ottawa-Gatineau: CBC Radio One takes over the #1 position with a 10.4% share of hours tuned for A12+ (up from 9.0%). CHEZ106 leads the way with M25-54, delivering 12.6% share of hours tuned (up from 11.9%). For F25-54, Majic 100 is on top with a 15.4% share (up from 14.7%), HOT 89.9 takes over the #2 spot F25-54 increasing to a 11.0% share (up from 7.4).

(Published in "Media in Canada")