BBM 2004:s3 - BBM unveils Ottawa's fall radio results

Written by David Bray on 04 January 2005.

Ottawa was not included in the December release of BBM's Fall ratings. BBM had discovered an error in its enumeration process that resulted in an imbalance of English and French respondents in this market. After analyzing the returns from the Fall survey, BBM staff determined that the Ottawa-Gatineau data was not within publication standards. Supplementary diaries were sent out for the weeks of Nov. 22 and Nov. 29 to remedy the error. These are the results of the final combined survey.

Majic100 saw solid gains, jumping to an 11.6% share of tuning for A12+ (up from 10.1 in the spring) and an 18.4% share for F25-54. The Bear continues to grow with M25-54, posting a 12.8% share.