BBM 2005:s4 - Overview

As winter winds swirl around us, the race for ratings is as hot as ever as demonstrated by the new BBM released today.

Toronto: The news in Toronto is that Erin Davis is back and CHFI-FM is back in a big way. CHFI-FM jumped from 6.4% share to a 9.0% share of hours tuned for A12+, leaving them nipping at the heels of CHUM-FM (which delivered a 9.1% share up from 7.8%) for the #1 position in the market. We spoke with Davis who proclaimed “we’re on Cloud Nine. This is an incredible end to Chapter 1.” Chapter 2 tune began on Oct. 26 when Mike Cooper joined her in the morning slot. Chances are that this is the beginning of more good news to come for CHFI-FM fans. EZRock slipped back just a bit, posting a still substantial 7.9% share of A12+ and a 12.5% share for F25-54. CHUM-FM held onto the #1 position for F25-54 with a 16.8% share (up from 15.9%). Q107 retained the #1 spot for males 25-54, posting a 13.5% share, up from 10.8% share last time out. The Edge remained #1 with M18-34, delivering a 14.9% share (up from 14.4%).

Vancouver: CKNW extended their lead, remaining #1 with a 14.8% share of A12+ (up from 12.1%). 103.5QM-FM retained the #1 F25-54 spot with a 14.5% share (down from 15.5%). #1 for M25-54 goes to 96.9 JACK-FM with a 12.8% share followed closely by Rock101 at 12.2%. The FOX stays on top with M18-34, delivering a 17.9% share of hours tuned for that demo.

Winnipeg: CJOB is cruising, bumping up its lead with a 20.4% share (up from 17.2% share) of hours tuned for A12+. 92CITI-FM reclaims its #1 spots with M25-54, posting with a 15.6% share (up from 13.7%) of hrs. tuned. The F25-54 race goes to Q94-FM with a 13.1% share (up from 8.2%).

Montreal: 105,7 Rythme FM fell back a bit, but still lead the way with 10.1% (down from 12.1%) share of hrs. tuned (A12+) in addition remaining #1 with F25-54, delivering an imposing 16.3% share (down from 19.7%). Energie 94.3 takes top spot with M25-54, posting a 16.6% share of hours tuned.

Calgary: Country 105 climbed back on top for A12+ with a 13.7% (up from 13.3%) share of hours tuned. A very tight race for F25-54 lead by Country 105 with an 18.7% share, followed closely by Lite 96 (18.1% up from 12.7) and 96.9JACK-FM (17.7%) M25-54 is also a close race with CJAY92 at 14.9% (down from 16.4%) followed by JACK-FM 14.7% down from 16.6%).

In Edmonton, CHED leads the way, bouncing back to a 12.0% share of A12+, up from 10.4% last time out. EZRock tops the list for F25-54 with a 17.7% share (up from 17.3%) and 97.3K-Rock is #1 with M25-54, delivering a 17.6% share (down from18.8%).

Ottawa-Hull: CHEZ106 jumps up to the #1 position with a 10.3% share of hours tuned for A12+. CHEZ106 also leads the way with M25-54, delivering 15.1% share of hrs. tuned. For F25-54, Rock Détente 94,9 Gatineau is on top with a15.1% share (up from 13.4%).