BBM Overview: PPM Ratings - Mar. 2012
With spring peeking around the corner, the radio landscape is heating up with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 28th to February 26th. This marks the tenth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 15.8% share of hours tuned for A12+ (up from 13.0% last time out). CHFI’s numbers were dramatically boosted for the December portion due to the popularity of its All Christmas Music programming during that period. CHFI-FM remains #1 with the ladies 25-54, posting a 19.9% share (up from 17.3%) followed by CHUM-FM with a 17.0% share (up from 16.6%). Q107 fell to the #2 spot for males 25-54, posting a 10.6% share (down from 12.4% in the last 13 week book). This would seem to be a consequence of CHFI’s Christmas programming which left them in the unusual position of #1 for M25-54 demo with an 11.8% share (up from 8.3%). The Edge holds a substantial edge over the competition with M18-34 turning in a 19.0% share (down from 20.4%). For F18-34, CHFI-FM tops the list posting a 23.5% (up from 18.9%) share followed by CHUM-FM with a 13.6% (down from 14.4%) share of hours tuned.
Vancouver: Due to the popularity of its All Christmas Music during December, 103.5 QM-FM grabs the #1 spot for A12+ with a 12.4% share of hours tuned (up from 11.1% last time out). Taking the top spot for F25-54 was perennial office station favourite 103.5QM-FM, posting a 19.6% share (up from 14.7%). The Team 1040 holds the lead with M25-54 listeners, delivering a 10.0% share (up from 7.7%). The FOX remains at the top of the list for M18-34 with 18.9% share of hrs. tuned (up from 17.1%) followed by the Beat 14.1% (down from 16.1%). When it comes to Females 18-34, QM-FM takes top spot with a 19.6% share (up from 13.0%).
Edmonton: CISN Country rules the roost for A12+ posting a 10.1% share of hours tuned (up from 7.9% last time out). CISN Country also takes top spot for F25-54, delivering an 11.6% share (up from 8.6%). NOW! tops the list for M25-54 with a 12.6% share (down from 12.9%). For M18-34, 102.3 NOW is out in front delivering a 17.0% (up from 15.3%) followed by Sonic 102.9 with a 13.7% (down from 15.3%) share.
Calgary: QR77 leads the way for A12+ with a 10.5% share (up from 10.4%). 98.5 Virgin is popular with the ladies, taking #1 spot for F25-54 delivering a 13.3% share (up from 12.7%) followed by Country 105 at 11.8% (down from 12.9%). For M25-54, CJAY92 leads the way with a 12.3% share (up from a 10.2%). X92.9 takes top spot for M18-34, posting a 14.7% share (up from 9.9 %) followed by CJAY92 with a 14.6% (up from 12.4%).
A brief overview of share figures from the latest PPM 2011/2012 BBM release courtesy of David Bray...
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 28-Feb. 26 |
A12+ PPM Aug. 29-Nov. 27 |
W25-54 PPM Nov. 28- Feb. 26-Nov. 27 |
W25-54 PPM Aug. 29-Nov. 27 |
M25-54 PPM Nov. 28-Feb. 26 |
M25-54 PPM Aug. 29-Nov. 27 |
|
CBC Radio Two |
1.6 |
1.7 |
.9 |
.7 |
1.1 |
1.1 |
|
CBC Radio One |
11.7 |
10.6 |
8.6 |
8.0 |
8.6 |
7.2 |
|
AM 640 Toronto |
2.4 |
2.1 |
1.3 |
1.2 |
3.1 |
2.2 |
|
Classical 96.3 FM |
4.8 |
4.8 |
2.3 |
2.2 |
2.7 |
2.7 |
|
102.1 The Edge |
5.2 |
5.6 |
5.5 |
6.7 |
9.0 |
10.1 |
|
News Talk 1010 CFRB |
5.6 |
5.6 |
1.1 |
.8 |
3.1 |
3.8 |
|
680 News |
7.4 |
7.5 |
7.0 |
7.5 |
7.5 |
7.9 |
|
Flow 93.5 |
1.5 |
2.5 |
2.2 |
3.3 |
2.3 |
2.6 |
|
AM 740 |
3.0 |
2.9 |
.6 |
.5 |
.3 |
.2 |
|
Boom-FM |
5.7 |
6.4 |
7.5 |
9.1 |
7.4 |
7.0 |
|
98.1 CHFI-FM |
15.8 |
13.0 |
19.9 |
17.3 |
11.8 |
8.3 |
|
TSN 1050 |
.6 |
.6 |
.3 |
.3 |
1.4 |
1.4 |
|
104.5 CHUM-FM |
9.4 |
9.9 |
17.0 |
16.6 |
7.9 |
9.6 |
|
Z103.5 |
1.9 |
2.2 |
3.6 |
4.1 |
2.3 |
2.6 |
|
Q107 |
6.1 |
6.9 |
4.3 |
5.0 |
10.6 |
12.4 |
|
Vinyl 95.3
|
2.1 |
1.6 |
1.5 |
1.1 |
1.6 |
1.8 |
|
KX94.7 |
.3 |
.3 |
.2 |
.3 |
.3 |
.1 |
|
Sportsnet 590 The FAN |
1.8 |
2.6 |
.6 |
.9 |
4.4 |
5.5 |
|
Jazz FM 91 |
1.7 |
1.7 |
.7 |
.5 |
1.4 |
1.1 |
|
Jewel 88.5 |
.8 |
1.2 |
.2 |
.3 |
.1 |
.4 |
|
Virgin Radio 99.9 |
5.2 |
5.2 |
8.0 |
7.7 |
5.8 |
5.2 |
|
KISS 92.5 |
3.3 |
3.8 |
4.3 |
4.7 |
4.3 |
4.8 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 28-Feb. 26 |
A12+ PPM Aug. 29-Nov. 27 |
W25-54 PPM Nov. 28- Feb. 26 |
W25-54 PPM Aug. 29-Nov. 27 |
M25-54 PPM Nov. 28-Feb. 26 |
M25-54 PPM Aug. 29-Nov. 27 |
|
CBC Radio One |
10.8 |
10.4 |
4.5 |
3.4 |
7.2 |
5.3 |
|
CBC Radio Two |
4.2 |
4.1 |
1.6 |
1.7 |
2.6 |
2.9 |
|
The Beat 94.5 |
7.3 |
7.6 |
11.9 |
12.7 |
9.0 |
9.5 |
|
Rock 101 |
4.7 |
4.9 |
5.7 |
4.7 |
6.8 |
7.2 |
|
99.3 The Fox |
4.1 |
4.0 |
4.8 |
3.5 |
8.1 |
7.5 |
|
Team 1410 |
.4 |
.9 |
0.0 |
.3 |
1.1 |
2.2 |
|
CFUN-FM SONiC |
1.8 |
2.3 |
1.8 |
3.4 |
1.8 |
3.0 |
|
SHORE 104 |
1.7 |
1.8 |
1.6 |
2.3 |
1.5 |
1.8 |
|
AM 730 Traffic |
.7 |
.8 |
.8 |
.7 |
1.2 |
1.7 |
|
103.5 QM FM |
12.4 |
10.1 |
19.6 |
14.7 |
9.2 |
8.1 |
|
AM650 |
2.2 |
2.3 |
.7 |
.8 |
2.2 |
2.6 |
|
JR FM |
4.7 |
4.8 |
4.9 |
5.7 |
4.2 |
3.8 |
|
96.9 Jack FM |
5.7 |
5.9 |
7.7 |
7.8 |
6.3 |
7.7 |
|
CKNW |
10.2 |
11.0 |
3.8 |
5.2 |
6.7 |
7.5 |
|
100.5 The Peak |
3.1 |
2.9 |
3.8 |
3.9 |
3.4 |
3.3 |
|
The Team 1040 |
4.7 |
3.5 |
2.9 |
1.7 |
10.0 |
7.7 |
|
News 1130 |
6.7 |
7.1 |
5.3 |
6.7 |
4.5 |
4.8 |
|
Virgin Radio 95.3 |
7.3 |
7.1 |
10.5 |
11.6 |
9.3 |
8.5 |
|
Praise 106.5 |
.8 |
.8 |
1.5 |
1.4 |
.8 |
1.0 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 28-Feb. 26 |
A12+ PPM Aug. 29-Nov. 27 |
W25-54 PPM Nov. 28- Feb. 26 |
W25-54 PPM Aug. 29-Nov. 27 |
M25-54 PPM Nov. 28-Feb. 26 |
M25-54 PPM Aug. 29-Nov. 27 |
|
CBC Radio One |
6.9 |
7.1 |
5.3 |
6.5 |
4.0 |
4.0 |
|
CBC Radio Two |
2.8 |
1.9 |
1.2 |
1.2 |
.3 |
.3 |
|
CFBR-FM The Bear |
5.7 |
6.4 |
7.0 |
6.8 |
10.4 |
10.6 |
|
790 CFCW |
5.3 |
5.2 |
1.2 |
1.1 |
.3 |
.5 |
|
104.9 Virgin Radio |
4.2 |
4.5 |
6.1 |
6.6 |
3.8 |
4.4 |
|
Team 1260 |
1.5 |
1.8 |
.5 |
.5 |
3.2 |
3.5 |
|
The Bounce |
2.9 |
2.9 |
3.4 |
3.2 |
2.9 |
2.7 |
|
Sonic 102.9 |
5.6 |
6.3 |
6.0 |
6.6 |
9.9 |
9.8 |
|
630 CHED |
9.5 |
10.1 |
6.1 |
7.0 |
6.2 |
6.4 |
|
iNews880 |
1.8 |
2.0 |
.7 |
.8 |
1.8 |
2.4 |
|
K97 |
5.6 |
5.7 |
4.7 |
5.0 |
10.6 |
10.1 |
|
CISN Country |
10.1 |
7.9 |
11.6 |
8.6 |
6.4 |
5.4 |
|
UP 99.3 |
6.7 |
6.4 |
10.6 |
7.4 |
5.8 |
5.1 |
|
HOT-FM 107 |
2.6 |
NA |
2.2 |
NA |
3.5 |
NA |
|
Lite 95.7 |
3.2 |
2.1 |
5.8 |
3.5 |
2.2 |
1.4 |
|
92.5 Joe-FM |
6.1 |
5.4 |
7.1 |
7.3 |
6.5 |
5.6 |
|
102.3 NOW! Radio |
7.8 |
9.5 |
8.7 |
12.6 |
12.6 |
12.9 |
|
96.3 Capital FM |
7.7 |
8.5 |
7.6 |
8.7 |
6.0 |
7.4 |