BBM Overview: PPM Ratings - Dec 2014
David Bray is President of Bray & Partners Communications.
As I sit buried under the worst snowstorm of the year, I will attempt to dig through the latest PPM radio ratings released today. This release from Numeris (formerly BBM) completes the thirteen week period covering Sept. 1st to November 30th, 2014. . Let’s take a look at some of the numbers for the five PPM markets.
Toronto : Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.0% share of hours tuned for A12+ (up from 12.9% last time out). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 20.6% share (down from 20.9%) followed by CHUM-FM delivering a 17.3% share (up from 16.3%). Q107 holds the #1 spot for males 25-54, posting an 11.0% share (down from 11.1% in the last 13 week book). CHUM-FM leads the way for M18-34 with a 13.2% share. For F18-34, CHFI-FM tops the list posting a 23.9% share (up from 23.6%).
Vancouver : Radio One grabs the #1 spot for A12+ with a 12.5% share of hours tuned (up from 9.9% last time out). Taking the top spot for F25-54 was QMFM, posting a 13.5% share (up from 12.9% last time out). The FOX now holds the lead for M25-54 listeners, delivering a 9.6% share (up from 8.5%). The FOX is out in front for M18-34 with a 16.8% share of hrs. tuned. When it comes to Females 18-34, The Beat takes top spot with a 16.4% (down from 18.9%).
Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 12.8% share of hours tuned (up from 12.7%). NOW! Radio takes top spot for F25-54, delivering a 16.0% share (down from 16.9%). NOW also tops the list for M25-54 with a 19.5% share (up from 18.2%). For M18-34, NOW! posted a 25.8% (down from 26.6%).
Calgary: Country 105 leads the way for A12+ with a 10.8% share (down from 10.9%). Country 105 remains popular with the ladies, taking #1 spot for F25-54 delivering a 14.4% share (up from 14.1%). For M25-54, XL103 is #1 with a 10.5% (up from 10.0%). Country 105 and XL103 share top spot for M18-34 both delivering a 13.6% share. Country 105 is #1 for F18-34 posting a 28.6% share (up from 23.1%).
Montreal (Total): CHMP 98.5FM is #1 for A12+ with an 18.0% share (up from 16.0%). CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for F25-54 delivering a 19.4% share (down from 20.0%). For M25-54, CHMP 98.5FM leads the way with a 17.4% share (up from a 15.1%). The Beat 92.5 is #1 for M18-34 with a 14.4% share.
See summary charts below A brief overview of share figures from the latest PPM 2014 Numeris release courtesy of David Bray...
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Sept. 1- Nov. 30 |
A12+ PPM May 26- Aug. 31 |
W25-54 PPM Sept. 1- Nov. 30 |
W25-54 PPM May 26- Aug. 31 |
M25-54 PPM Sept. 1- Nov. 30 |
M25-54 PPM May 26- Aug. 31 |
|
CBC Radio Two |
2.0 |
1.8 |
1.4 |
1.2 |
1.1 |
1.3 |
|
CBC Radio One |
8.9 |
9.4 |
6.2 |
5.4 |
8.1 |
7.8 |
|
AM 640 Toronto |
1.7 |
1.6 |
1.5 |
1.1 |
1.1 |
2.0 |
|
Classical 96.3 FM |
5.1 |
4.4 |
2.1 |
2.6 |
3.3 |
2.6 |
|
102.1 The Edge |
2.9 |
2.8 |
2.9 |
2.7 |
4.1 |
4.7 |
|
News Talk 1010 |
8.0 |
6.0 |
3.0 |
2.1 |
7.0 |
3.3 |
|
680 News |
6.2 |
5.7 |
4.3 |
3.6 |
6.1 |
5.9 |
|
Flow 93.5 |
2.1 |
2.3 |
3.0 |
2.9 |
2.8 |
3.2 |
|
AM 740 |
3.8 |
3.7 |
1.4 |
1.5 |
.9 |
.4 |
|
Boom-FM |
6.7 |
7.5 |
7.2 |
6.6 |
9.0 |
10.9 |
|
98.1 CHFI-FM |
13.0 |
12.9 |
20.6 |
20.9 |
7.0 |
6.5 |
|
TSN 1050 |
.8 |
.8 |
.2 |
.4 |
1.7 |
1.8 |
|
104.5 CHUM-FM |
10.0 |
10.0 |
17.3 |
16.3 |
9.7 |
8.6 |
|
Z103.5 |
2.5 |
2.4 |
4.3 |
4.0 |
3.0 |
2.4 |
|
Q107 |
5.8 |
5.3 |
3.6 |
3.6 |
11.0 |
11.1 |
|
95.3 Fresh-FM
|
.6 |
.8 |
.8 |
1.3 |
.4 |
.5 |
|
KX 94.7 |
.9 |
1.1 |
.8 |
.7 |
.4 |
.5 |
|
Sportsnet 590 The FAN |
2.5 |
3.3 |
.9 |
1.2 |
4.7 |
6.6 |
|
Jazz FM 91 |
1.3 |
1.6 |
.9 |
1.1 |
1.1 |
1.4 |
|
Jewel 88.5 |
1.1 |
1.1 |
.6 |
.5 |
.8 |
.8 |
|
Virgin Radio 99.9 |
5.6 |
6.8 |
7.1 |
8.9 |
6.5 |
6.8 |
|
KISS 92.5 |
3.9 |
4.3 |
5.9 |
6.5 |
4.3 |
5.3 |
|
G98.7 |
2.0 |
1.9 |
2.2 |
2.7 |
1.9 |
1.6 |
|
Indie 88.1 |
1.3 |
1.7 |
.9 |
1.3 |
1.8 |
2.3 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Sept. 1- Nov. 30 |
A12+ PPM May 26- Aug. 31 |
W25-54 PPM Sept. 1- Nov. 30 |
W25-54 PPM May 26- Aug. 31 |
M25-54 PPM Sept. 1- Nov. 30 |
M25-54 PPM May 26- Aug. 31 |
|
CBC Radio One |
12.5 |
9.9 |
3.1 |
2.5 |
3.7 |
4.0 |
|
CBC Radio Two |
3.6 |
3.3 |
5.0 |
4.3 |
1.3 |
.7 |
|
The Beat 94.5 |
7.1 |
7.3 |
10.9 |
11.7 |
8.9 |
7.8 |
|
Rock 101 |
6.7 |
7.8 |
7.5 |
8.5 |
9.3 |
11.7 |
|
99.3 The Fox |
4.4 |
3.9 |
4.9 |
4.5 |
9.6 |
8.5 |
|
Team 1410 |
.2 |
.5 |
.1 |
.3 |
.4 |
1.0 |
|
CFUN-FM SONiC |
3.6 |
4.0 |
4.7 |
5.0 |
5.8 |
5.8 |
|
LG104.3 |
2.5 |
2.0 |
2.2 |
1.8 |
4.5 |
3.5 |
|
AM 730 Traffic |
.9 |
.7 |
1.2 |
1.1 |
.9 |
.6 |
|
103.5 QM FM |
11.0 |
10.7 |
13.5 |
12.9 |
8.4 |
9.8 |
|
CISL 650 |
1.9 |
2.1 |
1.6 |
1.6 |
.2 |
.2 |
|
93.7 JR FM |
6.8 |
6.7 |
6.2 |
6.1 |
6.1 |
7.0 |
|
96.9 Jack FM |
6.0 |
6.8 |
10.8 |
12.3 |
6.9 |
8.0 |
|
CKNW |
8.7 |
9.4 |
2.4 |
2.8 |
6.2 |
6.0 |
|
102.7 The Peak |
4.0 |
4.2 |
4.9 |
4.6 |
5.7 |
5.3 |
|
The Team 1040 |
2.5 |
1.6 |
.9 |
.5 |
4.6 |
2.9 |
|
News 1130 |
6.9 |
6.1 |
8.4 |
5.5 |
5.1 |
5.1 |
|
Z 95.3 |
4.9 |
4.5 |
7.7 |
8.3 |
5.8 |
4.6 |
|
Praise 106.5 |
1.6 |
1.1 |
2.0 |
1.3 |
1.7 |
1.1 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Sept. 1- Nov. 30 |
A12+ PPM May 26- Aug. 31 |
W25-54 PPM Sept. 1- Nov. 30 |
W25-54 PPM May 26- Aug. 31 |
M25-54 PPM Sept. 1- Nov. 30 |
M25-54 PPM May 26- Aug. 31 |
|
CBC Radio One |
10.6 |
8.1 |
7.9 |
6.2 |
4.0 |
3.3 |
|
CBC Radio Two |
.8 |
.8 |
.6 |
.4 |
.2 |
.2 |
|
CFBR-FM The Bear |
4.4 |
5.5 |
3.8 |
5.5 |
8.1 |
9.8 |
|
790 CFCW |
6.2 |
6.1 |
4.5 |
3.0 |
1.2 |
.5 |
|
104.9 Virgin Radio |
3.9 |
4.0 |
6.9 |
6.2 |
2.2 |
2.8 |
|
Team 1260 |
2.9 |
1.9 |
.4 |
.5 |
8.7 |
5.9 |
|
The Bounce |
3.7 |
3.7 |
5.4 |
5.2 |
3.2 |
2.8 |
|
Sonic 102.9 |
4.5 |
5.2 |
6.8 |
7.6 |
6.9 |
8.8 |
|
630 CHED |
8.8 |
8.7 |
5.1 |
3.4 |
7.4 |
7.7 |
|
iNews880 |
1.1 |
.9 |
.2 |
.4 |
1.3 |
1.2 |
|
K97 |
5.5 |
6.5 |
3.9 |
4.1 |
8.9 |
9.7 |
|
CISN Country |
6.3 |
7.7 |
6.6 |
7.8 |
5.9 |
5.8 |
|
UP 99.3 |
5.6 |
6.5 |
5.6 |
7.0 |
5.6 |
6.1 |
|
HOT 107 |
3.3 |
3.3 |
4.2 |
4.5 |
3.8 |
3.8 |
|
95.7 CRUZ FM |
2.1 |
2.4 |
1.8 |
2.3 |
3.2 |
4.1 |
|
The New 92.5 Fresh-FM |
3.9 |
4.0 |
5.4 |
4.8 |
3.3 |
2.9 |
|
102.3 NOW! Radio |
12.8 |
12.7 |
16.0 |
16.9 |
19.5 |
18.2 |
|
96.3 Capital FM |
8.2 |
7.5 |
8.2 |
8.7 |
3.8 |
3.3 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Sept. 1- Nov. 30 |
A12+ PPM May 26- Aug. 31 |
W25-54 PPM Sept. 1- Nov. 30 |
W25-54 PPM May 26- Aug. 31 |
M25-54 PPM Sept. 1- Nov. 30 |
M25-54 PPM May 26- Aug. 31 |
|
|
CBC Radio One |
8.2 |
9.1 |
3.6 |
2.9 |
4.0 |
4.7 |
|
|
CBC Radio Two |
2.0 |
2.0 |
1.3 |
.9 |
.5 |
.9 |
|
|
Sportsnet Fan 960 |
3.5 |
3.2 |
.6 |
1.0 |
7.0 |
6.9 |
|
|
X92.9 |
4.1 |
4.5 |
2.7 |
3.7 |
7.1 |
7.1 |
|
|
CFFR 660 News |
5.8 |
5.3 |
3.9 |
3.8 |
4.6 |
4.0 |
|
|
Q107 |
6.3 |
5.9 |
6.0 |
4.9 |
7.4 |
6.1 |
|
|
XL 103FM |
7.0 |
8.1 |
5.7 |
7.4 |
10.5 |
10.0 |
|
|
Lite 95.9 |
7.0 |
6.9 |
12.6 |
11.5 |
5.0 |
5.5 |
|
|
News Talk 770 |
7.0 |
5.9 |
2.6 |
2.2 |
3.9 |
4.0 |
|
|
98.5 Virgin Radio |
5.7 |
4.8 |
8.2 |
8.4 |
8.0 |
5.5 |
|
|
UP 97.7 |
2.8 |
3.3 |
4.1 |
4.3 |
2.8 |
2.4 |
|
|
96.9 Jack-FM |
5.6 |
7.4 |
7.9 |
9.7 |
5.2 |
7.9 |
|
|
CJAY 92 |
5.7 |
5.7 |
5.1 |
5.5 |
7.4 |
8.1 |
|
|
KOOL 101.5 |
3.6 |
3.7 |
6.6 |
6.1 |
3.0 |
3.5 |
|
|
90.3 AMP Radio |
4.7 |
4.4 |
6.3 |
5.5 |
5.5 |
4.7 |
|
|
Funny AM1060 |
1.4 |
1.1 |
.8 |
.6 |
2.6 |
1.6 |
|
|
Country 105 |
10.8 |
10.9 |
14.4 |
14.1 |
7.4 |
8.2 |
|
|
95.3 The Peak |
1.2 |
1.7 |
1.1 |
||||
Montreal (Total)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Sept. 1- Nov. 30 |
A12+ PPM May 26- Aug. 31 |
W25-54 PPM Sept. 1- Nov. 30 |
W25-54 PPM May 26- Aug. 31 |
M25-54 PPM Sept. 1- Nov. 30 |
M25-54 PPM May 26- Aug. 31 |
|
CBF FM: 95,1 Première Chaîne |
10.0 |
8.9 |
7.9 |
6.8 |
9.5 |
8.0 |
|
CBFXFM: Espace Musique 100,7 |
2.1 |
2.1 |
1.6 |
1.8 |
1.6 |
1.6 |
|
CBC Radio Two |
.9 |
.6 |
.4 |
.2 |
.5 |
.3 |
|
CBC Radio One |
2.1 |
1.7 |
1.4 |
.9 |
2.0 |
1.5 |
|
CFGLFM: 105.7 Rythme FM |
14.4 |
16.0 |
19.4 |
20.0 |
9.4 |
10.8 |
|
CHMPFM: 98.5 FM |
18.0 |
16.0 |
11.4 |
10.1 |
17.4 |
15.1 |
|
CHOM 97.7 FM |
5.7 |
6.9 |
5.1 |
5.9 |
9.7 |
12.4 |
|
CITEF3: 107,3 Rouge fm |
10.2 |
10.1 |
12.7 |
13.3 |
9.7 |
9.6 |
|
CJAD 800 |
5.5 |
4.8 |
2.4 |
1.8 |
3.2 |
2.6 |
|
Virgin Radio 96 |
7.3 |
7.9 |
12.6 |
11.9 |
7.6 |
8.9 |
|
CJPXFM: Radio Classique 99,5 |
2.7 |
2.6 |
.7 |
.5 |
1.1 |
.9 |
|
CKAC: Radio circulation 730 |
.3 |
.3 |
.3 |
.3 |
.6 |
.6 |
|
CKBEFM: The Beat 92,5 |
7.7 |
7.8 |
8.7 |
8.8 |
9.5 |
9.5 |
|
TSN 690 |
.7 |
.6 |
.5 |
.4 |
1.2 |
1.2 |
|
CKLXFM: CHOI 91,9 Radio X |
.9 |
.9 |
.6 |
.7 |
2.5 |
2.1 |
|
CKMFFM: NRJ Montréal 94.3 |
4.6 |
4.5 |
6.4 |
5.8 |
7.4 |
6.5 |
|
96.9 CKOI |
4.6 |
5.6 |
5.7 |
8.3 |
5.2 |
6.3 |