NUMERIS Overview: PPM Ratings - Winter 2022

When it comes to radio measurement, we are living in a turbulent time of reassessment.

As mentioned previously, 56 diary markets were dropped by Numeris. 22 of those markets were picked up by radioCount. In the PPM markets, there is some discussion concerning sample sizes.

In all markets, there is an ongoing discussion about recruitment methodologies. It is also worth mentioning that Rawlco has moved to withdraw some stations from Numeris. We don’t quite know where that is going to end up. Still, while the old days may be gone, the radio industry continues to perform relatively well in terms of revenues. Let’s forge on.

The new PPM release from Numeris completes the thirteen-week period covering November 28, 2022, to February 26, 2023.   It is worth noting that while COVID-19 is now having a lesser effect on radio revenues, it is also true that instead of driving to and from work, many are still working from home. This, in turn, alters the nature of drive times.

Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 12.9 % share for A12+ (down from 14.3%) followed by BOOM-FM and CHFI, both with 11.7%. It would appear that Santa has bestowed a bit of a gift to CHFI-FM. Bolstered by all Christmas music in December, CHFI-FM comes out on top for Females 25-54 with a 15.5% share (up from 11.3%). Once again BOOM-FM is out in front for males 25-54, posting an 10.2% share followed by the Edge and CHFI-FM, both with a 9.6%. The Edge steps out in front for M18-34 with a 12.4% share followed by BOOM-FM with 11.5% and Q107 with 11.3%. It is interesting to note that the Edge has been making significant gains of late. CHFI-FM tops the list for F18-34 at 19.3% share followed by BOOM with 18.6%.

Vancouver: CKNW grabs the #1 spot for A12+ with a 10.6% share of hours tuned (down from 12.0%).  Taking the top spot for F25-54 is 94.5 Virgin with 17.6% (up from 14.3%). share. The Move ran all Christmas music in December but didn’t jump out in front as they normally do but still posted a very respectable 12.9%.  Here’s another odd one. Virgin holds the lead for M25-54 listeners, delivering an 11.5% share followed by Rock 101 at 9.8%.  Move 103.5 is way out in front for M18-34 with an 18.4 % share of hours tuned (up from 11.1%). It is unusual that the male oriented stations fell well behind Move. When it comes to Females 18-34, MOVE 103.5 performs well and is #1 with a 14.8 %. It would seem that Move’s all-Christmas December performed even better with younger listeners.

Edmonton:  CISN Country takes #1 with A12+, posting a 9.8% % share of hours followed by UP99.3 at 9.7%. 102.3 NOW! holds top spot for F25-54, delivering a 14.9% share (up from 14.4%). NOW Radio also tops the list for M25-54 with a 10.5 % share followed by K97 at 10.0% and Sonic 102.9 with 9.7%. For M18-34, UP 99.3 is way out in front at 19.8%. CISN Country led with F18-34 delivering a 21.7% % followed by NOW at 16.6%.

Calgary: CBC Radio One leads the way for A12+ with a 9.7%. Star 95.9 is popular with females, taking #1 spot for F25-54 delivering an 11.5 % share (up from 10.5%). For M25-54, X92.9 rules with a 14.7%. 101.5 Today Radio is in the top spot for M18-34 delivering a 20.9 % (up from 15.6%). Country 105 tops F18-34 posting a 19.0% (up from 14.7%)

Montreal:  CHMP 98.5 FM is #1 for A12+ (Franco) with a 21.9 % share (up from 23.6).  For A12+ (Anglo) CJAD 800 is #1 with a 21.4% (down from 22.6%). CHMP-FM is also tops with females, taking #1 spot for F25-54 (Franco) delivering a 17.0 % share (down from 19.0%). For F25-54 (Anglo) The Beat 92.5 is well out in front with a 32.5 % share (up from 31.5%). For M25-54 (Franco), CHMP 98.5 FM is on top at a 25.3 % share (down from 26.3%).  For M25-54 (Anglo), The Beat 92.5 is #1 at 21.4% (up from 20.4) followed by CHOM-FM at 17.6 (up from15.0% share).