Numeris Overview: PPM Ratings - Summer 2023
Across the country, consolidation and staff cuts continue to be an issue. In the PPM markets, there is some discussion concerning sample sizes. Sadly, the good old days of radio are gone, and stations are struggling to maximize revenue. Still, radio remains popular, with an average weekly reach of 85% for A12+. Out-of-home represents 49% of tuning. We should note that, for Canadians,10% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.
The new PPM release from Numeris completes the thirteen weeks covering May 29 to August 27, 2023. Instead of driving to and from work, many are still working from home. This, in turn, can affect the nature of drive times.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One, delivering an 11.5 % share for A12+ (down from 12.6%) followed by CHFI-FM with 11.0% and Q107 with 10.6%. CHUM-FM comes out on top for Females 25-54 with a 12.6% share (up from 11.2%) followed by CHFI-FM at 11.2%. For males 25-54, CityNews 680 leads with 9.5%, while Q107 climbs to 9.4%. Q107 is well out in front for M18-34 with a 16.4% (down from 17.6%). CHFI-FM tops the list for F18-34 at 22.1% share followed by BOOM with 10.9%.
Vancouver: CKNW grabs the #1 spot for A12+ with a 14.5% share of hours tuned (up from 12.5%). The top spot for F25-54 is 94.5 Virgin with 19.0% (down from 19.2%). share. CKNW holds the lead for M25-54 listeners, delivering a 13.9% share. CKNW is also out in front for M18-34 with a 13.1% share of hours tuned, followed by MOVE at 12.7%. Regarding Females 18-34, The FOX is #1 with an impressive 25.0 %.
Edmonton: UP 99.3 takes #1 with A12+, posting a 9.6% share of hours tuned. 102.3 NOW! holds the top spot for F25-54, delivering a 16.9% share (down from 18.2%). NOW Radio also tops the list for M25-54 with an 11.1% share, followed by the Bear and K97 at 10.3%. For M18-34, NOW is well out in front at 18.2% (up from 13.7%). CISN Country led with F18-34, delivering a healthy 19.9%.
Calgary: XL 103 leads the way for A12+ with a 11.1. 90.3 AMP Radio is popular with females, taking the #1 spot for F25-54, delivering a 12.3 % share. For M25-54, X92.9 rules with a 14.2% (up from 12.9%). 101.5 Today Radio is in the top spot for M18-34, delivering a substantial 25.8% (up from 16.9%). XL103 tops F18-34, posting a 17.8%.
Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 21.0% share (down from 23.5%). For A12+ (Anglo) CJAD 800 is #1 with 26.5% (up from 23.7%). CHMP-FM is also tops with females, taking the #1 spot for F25-54 (Franco), delivering a 16.8 % share (down from 19.6%), followed closely by 105.7 Rythme FM at 16.7%. For F25-54 (Anglo) The Beat 92.5 is waaaay out in front with a 36.5 % share (down from 38.8%). For M25-54 (Franco), CHMP 98.5 FM is on top at a 22.3 % share (down from 28.6%). For M25-54 (Anglo), CHOM-FM is #1 at 18.9% (up from 17.2), followed by The Beat 92.5 at 17.2%.