Numeris Overview: PPM Ratings - Spring 2024

As you may recall, Bell Media announced the sale of 45 of its radio stations, shockingly declaring “it’s not a viable business anymore”. The buyers were Vista Radio, Whiteoaks, Durham Radio, My Broadcasting Corp., ZoomerMedia, Arsenal Media, and Maritime Broadcasting. Clearly, there are a number of believers remaining. Radio remains consistently popular, with an average weekly reach of 84% for Canadians A12+. Perhaps reflective of the work-from-home trend, in-home represents 52% of tuning. Out-of-home represents 48% of tuning. We should note that, for Canadians,10% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the thirteen-week period covering February 26, 2024-May 26, 2024. Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One, delivering a 13.6 % share, and CHFI, with a 13.3% share for A12+. BOOM-FM comes out on top for Females 25-54 with a 13.6% share followed by CHUM-FM at 11.6 %. and CHFI-FM with 10.8%. For males 25-54 BOOM leads with 12.4 %. Virgin is out in front for M18-34 with a 15.8%. Virgin is also out in front for F18-34, topping the list at 15.7%.

Vancouver: CKNW grabs the #1 spot for A12+ with a 13.2% share of hours tuned (down from 13.7%).  Taking the top spot for F25-54 is 94.5 Virgin with 19.7% (up from 16.8%) share, followed by Move 103.5 at 15.9%. CFOX holds the lead for M25-54 listeners, delivering a 15.2% share. CFOX is out in front for M18-34 with a 15.9% share of hours tuned. Regarding Females 18-34, The FOX is #1 with an impressive 24.6%.

Edmonton:  630 CHED takes #1 with A12+, posting a 9.2 % share of hours tuned. NOW! holds top spot for F25-54, delivering a 12.6% share (down from 14.8 %). The Bear tops the list for M25-54 with a 12.9% share followed by K97 at 9.7 %. For M18-34, NOW is out in front at 15.5% followed by the Bear with 12.2%. CISN Country led with F18-34 delivering a healthy 16.4%. closely followed by 96.3 The Breeze at 16.3%.

Calgary: CBC Radio One leads the way for A12+ with a 15.7 % share. Star 95.9 Radio is popular with females, taking the #1 spot for F25-54, delivering 14.3 %. For M25-54, X92.9 rules with a 10.,5% (down from 12.3%). CJAY is in the top spot for M18-34 delivering an 11.2%. 90.3 98.5 Virgin tops F18-34 posting a 13.0%.

Montreal:  CHMP 98.5 FM is #1 for A12+ (Franco) with a 23.4% share (up from 22.3%).  For A12+ (Anglo) CJAD 800 is #1 with a 32.9% (up from 28.4%). 107.3 Rouge is tops with females, taking #1 spot for F25-54 (Franco) delivering a 21.1 % share (up from 20.5%). For F25-54 (Anglo) The Beat 92.5 is waaaay out in front with a 27.2 % share. For M25-54 (Franco), CHMP 98.5 FM is on top at a 24.4 % share.  For M25-54 (Anglo), CHOM-FM is #1 at 21.2% (down from 21.4%).