Numeris Overview: PPM Ratings - Summer 2024

Not so long ago, Bell Media announced the sale of 45 of its radio stations, shockingly declaring “it’s not a viable business anymore”. The buyers were Vista Radio, Whiteoaks, Durham Radio, My Broadcasting Corp., ZoomerMedia, Arsenal Media, and Maritime Broadcasting. Clearly, there are a number of believers remaining. Radio remains consistently popular, with an average weekly reach of 83% for Canadians A12+. In-home represents 50% of tuning. Out-of-home represents 50% of tuning. We should note that, for Canadians, 9% of radio consumption comes from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the thirteen weeks covering May 27, 2024-August 25, 2024. Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI delivering a 13.4 % share for A12+.  CHUM-FM receives a nice bump and comes out on top for Females 25-54 with a 16.3% share (up from 11.6%). For males 25-54, BOOM leads at 12.0 % (down from 12.4%). Virgin is out in front for M18-34 with 12.1% (down from 15.8%). Virgin is also out in front for F18-34, topping the list at 16.4% (up from 15.7%). 

Vancouver: CKNW grabs the #1 spot for A12+ with a 12.2% share of hours tuned (down from 13.2%).  Taking the top spot for F25-54 is Move 103.5 with an 18.8% (up from 15.9%) share followed by 94.5 Virgin at 14.5%. CFOX holds the lead for M25-54 listeners, delivering a 12.3% share (down from 15.2%) followed by Rock101 at 11.3%. Virgin is out in front for M18-34 with a 13.5% share of hours tuned. When it comes to Females 18-34, The FOX is #1 with an impressive 26.7%. 

Edmonton:  CISN Country takes #1 with A12+, posting a 10.2 % share of hours tuned. NOW! holds top spot for F25-54, delivering a 17.3% share (up from 12.6 %). NOW Radio tops the list for M25-54 with an 11.8% share followed by K97 at 10.1 % and Sonic at 10.0%. For M18-34, NOW is out in front at 15.9% (up from 15.5%). CISN Country led with F18-34 delivering a healthy 22.3% (up from.16.4%).

Calgary: CBC Radio One leads the way for A12+ with a 15.1 % share (down from 15.7). Star 95.9 Radio is popular with females, taking #1 spot for F25-54 delivering a 10.9 %. For M25-54, X92.9 rules with a 13.1% (up from 10.5%). X92.9 is in the top spot for M18-34 delivering a 16.3%. 98.5 Virgin tops F18-34 posting a 14.4%.

Montreal:  CHMP 98.5 FM is #1 for A12+ (Franco) with a 21.4% share (down from 23.4%).  For A12+ (Anglo) CJAD 800 is #1 with a 31.6% (down from 32.9 %). CHMP-FM is tops with females, taking #1 spot for F25-54 (Franco) delivering a 17.5 % share. For F25-54 (Anglo) The Beat 92.5 is waaaay out in front with a 32.4 % share (up from 27.2%). For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.4 % share (up from 24.4%).  For M25-54 (Anglo), CHOM-FM is #1 at 20.8 % (down from 21.2 %).