Pierre Morrissette - Pelmorex

Today's podcast is an exclusive Broadcaster interview with a veteran of 30 years in the Canadian broadcasting industry, Pierre Morrissette, President and CEO of Pelmorex Media Inc.

In 1989, Pierre founded Pelmorex Media Inc. and purchased several radio stations in small and mid-size Northern Ontario markets. In 1993, the company moved into television through the purchase of The Weather Network and MétéoMédia. Under Pierre?s direction, the company has transformed meteorological information, using the resources of almost every technology available to deliver highly accurate and often specialized weather information. Today, these networks employ 370 people in their Montreal and Oakville facilities, and remain among Canada?s most frequently watched specialty networks. The company also operates some of Canada?s leading web sites and wireless media services.

David Bray, industry analyst and Senior, Vice President of Hennessy & Bray Communications conducts his exclusive conversation with Pierre Morrissette.

Special thanks to Broadcaster Magazine for their "Wednesday Podcast" series hosted by David Bray.