BBM Overview: PPM Ratings - Mar. 2011

Written by David Bray on 20 March 2011.

The snow is melting and things are heating up… with the latest PPM radio ratings. Today’s radio release from BBM completes the thirteen week period covering November 29th to February 27th. This marks the sixth 13 week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary.  Let’s take a look at some of the numbers.



Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 14.9% share of hours tuned for A12+ (up from 12.7% last time out). The fact that the station went with All Christmas music in December gave them a big boost.  That fact also results in office favourite CHUM-FM slipping to #2 for females 25-54 with a 16.9% share (up from 16.7%). CHFI-FM, #1 with those ladies, posted a 17.8% share (up from 14.2%). Q107 is on top for males 25-54, posting a 12.5% share (down from 13.7% in the last 13 week book).  The Edge held their #1 slot with M18-34 turning in an 18.6% share (down from 18.8%). For F18-34, CHUM-FM tops the list posting a 15.8% (up from 15.2%) share of hours tuned.

Vancouver: CKNW holds the #1 spot for A12+ with a 12.4% share of hours tuned (flat with 12.4% last time out). Taking the top spot for F25-54 was perennial office station favourite 103.5QM-FM, buoyed by the popularity of All Christmas music in December, posting a 13.9% share (up from 12.2%). CKNW leads the way with M25-54 listeners, delivering a 10.4% share (up from 7.0%).  The Beat tops the list for M18-34 with 16.5% share of hours tuned (down from 20.2%). When it comes to Females 18-34, the Beat takes also top spot with a 23.2% share (up from 20.5%).

Edmonton: 630 CHED rules the roost for A12+ posting a 10.3% share of hours tuned (up from 10.2% in the last book). CISN Country takes top spot for F25-54, delivering a 10.6% share (up from 9.7%) followed closely by EZ Rock at 10.5% share (up from 9.0%). The Bear continues to top the list for M25-54 with a 12.1% share (down from 12.5%). For M18-34, Sonic 102.9 is out in front with a 17.0% share followed by NOW! with a 14.4% share.

Calgary: XL103FM leads the way for A12+ with a 9.7% share (up from 9.5%) followed closely by QR77 with a 9.6% share (down from 10.2%). 96.9 JACK-FM is popular with the ladies, taking #1 spot for F25-54, delivering an 12.5% share (up from 9.4). For M25-54, JACK-FM also leads the way with an 11.6% share (up from 9.7%). X92.9 takes top spot for M18-34, posting a 15.4% share (up from 13.8%).

 

A brief overview of share figures from the latest PPM 2011 BBM release courtesy of David Bray...

 

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov 29-

Feb 27

A12+

PPM

Aug 30-

Nov 28

W25-54

PPM

Nov 29-Feb 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov 29-

Feb 27

M25-54

PPM

Aug 30-

Nov 28

CBC Radio Two

1.5

1.7

1.9

1.8

1.2

1.0

CBC Radio One

9.4

8.8

8.5

6.8

6.0

6.5

AM 640 Toronto

1.9

2.5

1.1

..9

2.5

4.1

Classical 96.3 FM

5.4

4.8

1.8

1.7

2.6

1.4

102.1 The Edge

5.3

5.8

5.7

7.2

9.0

9.2

News Talk 1010 CFRB

5.2

5.0

1.3

2.0

3.3

3.9

680 News

7.7

7.2

7.4

7.6

8.1

7.0

Flow 93.5

2.0

1.8

2.3

2.4

1.8

2.1

AM 740

2.5

3.0

.2

.1

.2

.2

98.1 CHFI-FM

14.9

12.7

17.8

14.2

11.8

8.8

CP24 Radio 1050

.1

.1

0

.1

.1

.1

104.5 CHUM-FM

9.3

9.4

16.9

16.7

9.2

9.0

Z103.5

2.3

2.6

3.4

3.8

2.6

2.9

Q107

6.1

6.9

4.4

4.9

12.5

13.7

Vinyl 95.3

 

1.7

2.1

1.4

2.2

2.3

2.7

The FAN 590

2.5

2.9

1.0

1.2

5.1

5.4

Boom-FM

7.2

9.2

9.8

11.6

8.3

9.2

Jazz FM 91

2.8

1.7

.5

.6

1.7

1.6

88.5 The Jewel

1.5

1.2

.8

.6

.3

.4

Virgin Radio 99.9

6.3

6.9

9.4

9.3

7.2

7.1

KISS 92.5

3.1

2.8

3.7

3.2

3.5

2.8

Wave 94.7

.5

.5

.2

.3

.2

.1

 

 

 

 

 

 

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov 29-

Feb 27

A12+

PPM

Aug 30-

Nov 28

W25-54

PPM

Nov 29-Feb 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov 29-

Feb 27

M25-54

PPM

Aug 30-

Nov 28

CBC Radio One

10.3

9.1

5.3

4.6

6.4

6.9

CBC Radio Two

3.6

3.1

1.7

1.5

2.0

1.3

The Beat 94.5

8.1

8.9

11.9

12.2

10.0

10.9

Rock 101

3.8

3.8

2.8

2.4

5.4

5.0

99.3 The Fox

3.3

3.6

3.8

4.8

6.1

7.2

Team 1410

.6

.8

.1

.3

1.7

2.0

104.9 FUN-FM

3.7

3.5

5.0

3.2

2.9

3.0

SHORE 104

1.3

1.7

1.2

1.1

1.7

3.1

AM 730 Traffic

1.0

1.0

1.2

1.1

2.3

1.8

103.5 QM FM

10.0

8.4

13.9

12.2

9.2

7.3

AM650

4.2

4.3

.9

1.4

1.9

2.6

JR FM

4.3

5.2

7.5

7.8

3.9

4.3

96.9 Jack FM

7.0

7.7

11.4

13.6

7.8

9.1

CKNW

12.4

12.4

3.1

2.3

10.4

7.0

100.5 The Peak

2.6

2.9

4.8

5.5

2.9

2.9

The Team 1040

3.8

3.2

1.7

1.8

7.5

6.2

News 1130

5.9

6.3

5.3

5.4

5.2

5.6

Virgin Radio 95.3

5.0

5.7

9.5

10.1

5.8

7.4

Praise 106.5

.6

.8

.7

1.1

.7

.9

 

 

 

 

 

 

 

 

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov 29-

Feb 27

A12+

PPM

Aug 30-

Nov 28

W25-54

PPM

Nov 29-Feb 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov 29-

Feb 27

M25-54

PPM

Aug 30-

Nov 28

CBC Radio One

5.8

6.5

3.8

3.9

3.2

3.0

CBC Radio Two

2.8

2.4

1.1

1.2

.3

.4

CFBR-FM The Bear

6.6

7.3

6.8

7.1

12.1

12.5

790 CFCW

5.6

5.7

1.9

2.1

2.9

1.3

EZ Rock 104.9

7.3

5.5

10.5

9.0

5.7

3.2

Team 1260

2.0

2.4

1.0

.9

4.2

4.4

The Bounce

4.5

4.2

4.5

5.6

4.8

4.6

Sonic 102.9

6.3

5.9

6.8

7.2

10.1

9.4

630 CHED

10.3

10.2

7.8

7.6

6.6

6.6

iNews880

1.6

1.9

.8

1.3

1.2

1.0

K97

6.2

6.9

5.9

6.3

9.7

11.6

CISN Country

7.8

9.2

10.6

9.7

4.9

8.3

UP 99.3

5.5

2.7

6.5

2.9

5.1

2.4

95.7 The Sound

.8

.7

.8

.4

1.1

.5

92.5 Joe-FM

5.5

6.5

7.6

9.8

6.7

8.5

102.3 NOW! Radio

7.6

8.4

9.7

11.0

8.5

9.4

96.3 Capital FM

7.3

8.5

7.0

7.7

8.3

8.4

             
             

 

 

 

 

 

 

 

 

 

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Nov 29-

Feb 27

A12+

PPM

Aug 30-

Nov 28

W25-54

PPM

Nov 29-Feb 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov 29-

Feb 27

M25-54

PPM

Aug 30-

Nov 28

CBC Radio One

8.4

8.7

5.9

6.1

7.1

8.0

CBC Radio Two

2.1

2.2

2.4

3.1

.6

1.1

The Fan 960

3.6

3.0

.7

.9

8.2

7.1

X92.9

4.0

4.3

4.2

4.9

8.7

9.2

CFFR 660 News

3.3

3.6

2.6

3.1

3.3

3.8

Q107

4.8

5.0

3.6

3.3

8.9

7.9

XL 103FM

9.7

9.5

11.0

11.5

8.6

8.4

Lite 96

9.1

8.8

9.5

8.8

5.0

4.8

QR77

9.6

10.2

3.7

4.4

5.6

6.7

98.5 Virgin Radio

6.0

6.5

9.1

10.8

5.7

5.7

Mix 97.7

3.4

4.0

4.6

5.1

3.3

5.0

96.9 Jack-FM

8.2

6.8

12.5

9.4

11.6

9.7

CJAY 92

6.1

4.7

5.4

3.8

8.1

6.9

KOOL 101.5

3.3

3.4

5.5

6.6

3.3

3.2

90.3 AMP Radio

5.2

4.0

4.9

4.9

5.2

4.6

AM1060

2.9

3.3

.4

.4

.6.5

.3

Country 105

5.8

7.0

8.1

9.1

2.3

3.4