Jim McLeod - BBM

Today's podcast is an exclusive Broadcaster interview with BBM's President and CEO, Jim McLeod.

Jim McLeod, is President & CEO of BBM, Canada’s Rating Service providing television and radio audience and consumer behaviour data to broadcasters, advertisers, and agencies. Prior to joining BBM in February, 2001 Jim was Senior Vice President of Telemedia Radio Inc. He also spent 6 years as a partner and President of Radiocorp Inc. and before that was President of NewCap Broadcasting. For Jim, it all began as a radio announcer in Amherst, Nova Scotia.

David Bray, industry analyst and Senior, Vice President of Hennessy & Bray Communications conducted his exclusive conversation with Jim McLeod of BBM.